What’s happening:

• The RTA of Dubai is celebrating its 20-year anniversary with a month-long campaign offering a wide range of gifts, discounts and special experiences for commuters and residents.
• Offers include discounts on movie tickets and online shopping orders, in addition to surprise giveaways at transit stations.

Key offers & dates:

• From Nov 1 to Nov 5, moviegoers can use the promo code RTA20 to get 20% off cinema tickets.
• The same promo code gives 20% off online orders (via the platform mentioned) during the same window.
• On Nov 1, at AL Ghubaiba Bus Station and Insurance Market Metro Station, visitors can participate in a “20-second gift grab” contest, grabbing gifts from electronics to chocolates.
• Also, limited-edition nol cards marking the 20th anniversary will be available from Nov 1 to 30 at all Metro stations.
• Various other activations: photobooths at BurJuman Metro station, giveaways at certain station kiosks, and a photo challenge for tourists arriving at Dubai airport.

Purpose & message:

• The RTA aims to thank commuters and residents for their support over the years and make everyday travel more fun, by turning transport hubs into places of celebration.
• This campaign also builds awareness of the RTA’s journey and its role in Dubai’s transport network over the past two decades.